Record of a Thousand Lives - Chapter 140

The Immortal Path led to Longevity and Sovereign was heading in ease. When the Longevity was no longer in ease, all living beings were just prisoners. Conspiracy, internal strife, and the invasion of the others, all of it emerged together. 

In such a world, there was such a young man. He made his way upstream, stepping on blood, defying the emperor, destroying the various kings, and slaughtering his way through the hundred clans to form an Immortal Path towards the throne of Sovereign! The Immortal Path was endless, while the Sovereign was limited. He used his blood to forge his immortal legend.

- Description from Novelupdates

Waking up again in his seventh reincarnation, prince Jing Beiyuan found himself back in time, when everything had yet to be set in motion. Having been given a second chance, Beiyuan had to survive court and decide whether it was finally time for him to let go of his feelings; all while trying to handle the youthful, innocent force of nature who had suddenly barged into his already complicated life.

- Description from Novelupdates

In novels with a stud there is always a Senior Martial Brother like this:

In the early stages of the novel, his innate talent is high, his cultivation is good, his appearance is handsome, and he has an intelligent, cute younger Martial Sister as a fiancée.

In the middle stages of the novel, he is caught unprepared and defeated by a young disciple (the protagonist) in the sect who’s hardly remarkable at all. From then on, he falls from his godly altar and loses his brilliance. Even his young Martial Sister leaves him for someone else.

In the late stages of the novel, he continues to turn dark, going down the Demonic Path and becoming the major villainous boss. However, the protagonist still ruthlessly defeats him and his soul is eternally sealed.

Once Qin Mo opened his eyes, he discovered that he had become this Senior Martial Brother.

- Description from Novelupdates

In the late years of the Daqian era, tyrants roamed freely, war erupted endlessly, and the people could not sustain their lives.After transmigration, Chen Jie finds himself as a drunken gambler with a pair of unfortunate sisters at home.The elder one, Su Yunjin, is his wife, and he also has a five-year-old sister-in-law, Su Yunrui.Their family is so poor they can barely make ends meet.Then suddenly, his beautiful wife comes smiling, bringing him a bowl of hot porridge.“Husband, I was wrong yesterday. Please have some porridge while it's hot.”Seeing the bruises on his wife's face, Chen Jie feels something is amiss.Ding~[Daily Information has been updated][1. Yesterday, you gambled away the last three acres of good land, beat Su Yunjin while drunk, and planned to sell the five-year-old Su Yunrui, to recover your losses.][2. The Su sisters rely on each other. Su Yunrui is Su Yunjin's only hope.][3. Su Yunjin, having lost hope, traded her mother's hairpin three days ago for a pack of arsenic.]...Arsenic!Staring at the hot porridge brought to his lips, Chen Jie looks up at his wife, seeing the faint bruise on her face and her eyes shifting away, avoiding his gaze.“Honey!”“Yes?”“You didn't really drugged me, did you?”